You're spending, but growth feels stuck.
Costs increase, revenue doesn't keep up, and nobody can clearly explain which campaign decisions are moving the business forward.
THE FIXFind your true acquisition constraint before scaling spend.
PERFORMANCE MARKETING · SIGNALS · MEASUREMENT
More ad spend isn't always the answer.
Better growth decisions are.
When acquisition costs rise, tracking doesn't add up, or campaigns stop scaling, you need more than someone to launch ads. You need a system that connects the right buyer, the right message, reliable conversion data, and commercial outcomes.
A 45-minute conversation about your actual business problem. No generic playbook.
✳Top Rated Plus on Upwork100% Job Success50+ clients served
THE PERFORMANCE LENS ACCOUNT EVIDENCE
A campaign row · Sep–Oct 2026
Make spend accountable.Ad spend£49,491.96
Platform-reported purchases1,294
Reported cost per purchase£38.25
Original account reporting, anonymizedNot a forecast
THE DIFFERENCESignal → decision → growth
Built around your economics. Not platform vanity metrics.SCROLL TO EXPLORE
PAID ACQUISITION✳CREATIVE STRATEGY✳ATTRIBUTION & SIGNALS✳FUNNEL OPTIMIZATION✳PROFITABLE SCALING✳PAID ACQUISITION✳CREATIVE STRATEGY✳ATTRIBUTION & SIGNALS✳FUNNEL OPTIMIZATION✳
01 / THE REAL PROBLEMBEFORE THE NEXT CAMPAIGN
Your ad account is showing numbers.
But is your business getting answers?
If any of these feel familiar, the next move probably isn't another audience, another agency, or another dashboard.
Your platforms disagree on what converted.
Ads Manager, GA4, Shopify or your CRM tell different stories. Optimizing around the wrong numbers makes every decision riskier.
THE FIXAudit events, attribution, deduplication and source-of-truth reporting.
Traffic arrives, but buyers drop off.
Your creative gets attention, but the offer, landing page, retargeting, or follow-up journey fails to turn intent into revenue.
THE FIXAlign message, intent and the full conversion journey.
A few winners work. Scaling breaks them.
Performance looks promising until budgets grow. Without creative testing, budget pacing and decision rules, growth stays fragile.
THE FIXBuild a testing and scaling system that protects efficiency.
02 / WHAT YOU GETAN ACQUISITION SYSTEM, NOT A TASK LIST
Better decisions at every step of the customer journey.
Strategy, execution, measurement and optimization connected around one priority: what creates commercial value for your business.
Turn your paid media into a disciplined growth engine.
Campaign architecture, audience strategy, creative testing, budget control and ongoing optimization across Meta, TikTok and Google. Decisions shaped by CAC, contribution margin and growth objectives—not clicks alone.
Meta AdsTikTok AdsGoogle AdsMedia planning
Know what is converting. And what isn't being measured.
Review pixels, event architecture, browser/server signals, Conversions APIs, GA4/GTM and CRM or app event flows. Surface missing, duplicated or mismatched conversions before they distort optimization.
Pixels / Events APIGA4 + GTMEvent QA
Give your numbers the context they need.
Investigate why Meta, TikTok, GA4, your CRM or MMPs disagree. Connect reported conversions to lead quality, retention and unit economics so you know when to test, pause, repair or scale.
CAC & LTVAttributionAppsFlyer / Adjust
Make every impression more relevant to the buyer.
Build creative briefs around real buyer objections. Test hooks, formats and landing-page journeys. Improve the entire path from attention to qualified lead, trial or completed purchase.
Creative testingConversion funnelsExperimentation
THE OUTCOME WE WORK TOWARD
Less blind spending. More dependable signals. Clearer decisions. A business that knows why its acquisition works—and what to do next.
Let's diagnose your account03 / THE SIGNAL ADVANTAGE
Don't scale a signal you can't trust.
Weak conversion data can make good campaigns look bad, bad campaigns look good, and automated delivery optimize toward the wrong outcomes.
With hands-on experience in TikTok's measurement ecosystem, advertiser troubleshooting and regional Signal training, the measurement layer isn't an afterthought. It's part of how the growth strategy is built.
THE QUESTION WE ANSWERWhat happened after the click—and how confidently can we measure it?
Discuss your tracking gaps ACQUISITION INTELLIGENCEMEASUREMENT MAP / 01
SOURCE
Meta · TikTok · GoogleClicks, views, spend, campaign data
EVENT CAPTURE
SIGNAL
Pixels · Events API · SDKKey events, match quality, deduplication
RECONCILIATION
VALIDATION
GA4 · CRM · MMPSessions, leads, transactions, app events
BUSINESS DECISION
OUTCOME
What to fix. What to fund.Better reporting, testing and scaling choices
04 / THE EVIDENCEREAL REPORTING · NO MOCK METRICS
Look past the pitch.
Inspect the work.
Explore 14 original, anonymized Meta Ads Manager reporting screenshots. They show real campaign and ad-set performance across different date ranges, with account-identifying details obscured.
01 / ACCOUNT EVIDENCECAMPAIGN VIEW
October campaign reporting
A selected view of performance across campaigns with platform-reported spending, purchases and cost per result.
REPORTING PERIODOctober 2026
SOURCEMeta Ads Manager
Methodology note: these are platform-reported snapshots from overlapping periods and views, not 14 independent client case studies. Figures should not be added together. Platform attribution is not proof of incremental revenue or profit. Campaign names and account details are anonymized.
05 / WHERE THE EXPERTISE APPLIESSELECTED ENGAGEMENTS
Different businesses. The same discipline.
Examples drawn from professional experience, alongside the reporting evidence above. Each business needs a different strategy; none benefits from a copy-paste campaign.
01 / E-COMMERCE & DTC↗
2–3×reported ROAS
Growth built around conversion quality and efficiency.
Paid media management spanning Meta, TikTok and Google for a DTC engagement with $10K+ monthly spend. GA4/GTM measurement and creative testing informed optimization decisions.
Performance reported in résumé · engagement-specific
02 / MUSIC & AUDIENCE GROWTH↗
60K → 2Mmonthly listeners
Amplifying the right audience—not just buying streams.
Media buying and optimization for music campaigns helped support audience growth from 60K to 2M monthly listeners, using behavior-based targeting and creative iteration.
Agency engagement · outcome influenced by multiple factors
03 / APP USER ACQUISITION↗
$100K+monthly acquisition budgets
Better growth decisions across web and app.
Meta and TikTok acquisition across mobile app, mobile web and desktop, with budget pacing and attribution workflows using AppsFlyer and Adjust.
Confidential DTC app engagement · budget managed, not revenue
06 / HOW THE WORK HAPPENSSTRATEGY THAT SURVIVES REAL-WORLD DATA
From unclear performance to clear next steps.
Every engagement starts with understanding the business. Only then do we decide which platforms, campaigns, measurement fixes and experiments deserve your budget.
Diagnose the economics.
Align on offer, customer journey, margins, CAC targets, lead quality and current performance. Separate the symptoms from the actual constraint.
Get the signals right.
Review events, UTMs, pixel and server-side setup, GA4, platform attribution and CRM or app tracking. Establish a reporting framework you can act on.
Build and test with intention.
Structure campaigns around buyer intent. Test creative, offers, audiences and conversion paths with hypotheses rather than random changes.
Scale the evidence, not the guesswork.
Use measured trends, spend pacing and margin-aware thresholds to expand winners, cut waste and explain the next decision.
WHAT YOU SHOULD WALK AWAY WITH
Answers you can actually make decisions with.
A prioritized action plan: what's working, what's leaking, what needs testing, where tracking is unreliable and which investment should come next.
07 / CLIENT VOICESTHE EXPERIENCE BEHIND THE NUMBERS
Good work isn't a claim.
Clients notice the difference.
Feedback shared by clients following paid media strategy, tracking, optimization and consultation work. Open each original screenshot to read it in context.
Explore my Upwork profile ↗Ratings displayed belong to the specific reviews shown, not a calculated average.
100%JOB SUCCESS SCORE
08 / YOUR GROWTH PARTNER
Built for businesses that want answers, not excuses.
I'm Munachimso Obioma, a performance marketer and measurement specialist. Over 5+ years, I've worked across paid acquisition, conversion troubleshooting, analytics and customer journeys—from independent business campaigns to high-spend advertiser support.
My work as a marketing operations subject-matter expert and TikTok Signal regional training coordinator through a vendor partner sharpened a specific skill: translating technical attribution problems into decisions advertisers can understand and use.
Top Rated Plus · Upwork100% Job Success50+ client engagementsAPAC + EMEA Signal trainingMSc Marketing · ISCTE
Professional experience through a vendor partner does not imply endorsement or sponsorship by TikTok, Meta or Google.
09 / BEFORE WE TALK
Questions worth asking.
What happens next should be practical, not mysterious.
Have a different question? Let's talk ↗Do I need a large budget to get started?+
No fixed minimum is advertised here. The right scope depends on your offer, margins, acquisition stage and data quality. The first discussion is to see whether there is a commercially sensible opportunity.
Can you fix tracking without taking over my ads?+
Yes. Measurement reviews can focus on GTM, GA4, pixels, server-side events, app attribution and diagnosing discrepancies between systems. Access and implementation scope are agreed before changes.
Do you work with existing campaigns or only new launches?+
Both. Existing accounts often benefit from a structured review of campaign structure, creative performance, measurement and customer journey before a rebuild is considered.
Will you guarantee a particular ROAS or number of sales?+
No responsible marketer can guarantee platform-reported results or profitable growth without understanding your margins, offer and market. The commitment is to transparent measurement, disciplined execution and evidence-led decisions.
What should I bring to the first call?+
Your goal, main concern and an approximate budget or current spend. If available, share the platforms used and the main performance metrics. Account access isn't required for an introductory conversation.
LET'S MAKE THE NEXT DECISION COUNT
Stop guessing what to fix next.
Let's find out.
Tell me where growth feels stuck. We'll start with the business objective, review the likely bottlenecks, and discuss a practical path forward—whether the answer is campaigns, creative, tracking or all three.
No obligation to proceed · No inflated promises · A useful first conversation